Taste Trail is an Australian food company that brings exciting, high-quality products from around the world to local shelves. Our aim is to make everyday snacking feel fresh, fun and different. Our range is always increasing to delight your taste buds and curiosity.
Our brands: Golden Kernel Co. (gourmet popcorn), Yan & Yum (snacks & drinks), Frobite (fruit snacks) and Immunis (honey-based supplements).
A little curiosity goes a long way.
We search for food products that meet high standards for quality and taste and must have unique edge in the market.
Taste Trail works on the design, packaging and marketing of brands to show off their personality. Effective marketing and brand appeal makes a delicious food item taste even better!
Taste Trail manages the sales and distribution of its products while working closely with retail partners to support strong in-store performance. This includes coordinating taste-testing stalls, promotional campaigns, product positioning, and using ongoing customer feedback to improve sales and brand performance.